Introduction: “We’re conducting research on user’s baking habits. Would it be alright if we asked you a couple of questions about your experience preparing meals? Your answers and identity will be kept confidential and will not be shared outside of our research team.”

Objective: Paint a picture of the scene/journey - our closest alternative to observing them in their habitat.

Tell me about a time you used a recipe to bake something (most recent/memorable) (Alternative: Tell me about a time you tried baking a new dish)