Introduction: “We’re conducting research on user’s baking habits. Would it be alright if we asked you a couple of questions about your experience preparing meals? Your answers and identity will be kept confidential and will not be shared outside of our research team.”
Objective: Paint a picture of the scene/journey - our closest alternative to observing them in their habitat.
- How comfortable are you with baking? Why or why not?
- How frequently do you bake?
Tell me about a time you used a recipe to bake something (most recent/memorable) (Alternative: Tell me about a time you tried baking a new dish)
- What was the occasion? (learning to bake and fend for self, bringing a dish to an event, etc.)
- What part of the day was this?
- How were you feeling at the start?
- Physical setup of the recipe? (phone, laptop, print out…)
- Did anyone help?
- What was the dish? How did you decide on making that dish?
- How did you arrive at which recipe to use?
- Did you need to time anything? If so, how did you time things?
- What was the format/layout of the recipe? (video, text, images for each step) How did you think that format worked out for you?
- How closely did you follow the recipe?
- How did you feel throughout the process? (Look for pain points)
- (If any pain points were mentioned) Did that affect how the dish turned out?
- (Is this experience pretty typical/representative of your other incidences? If not, describe a different experience)