Summer 2019 / HiveDesk / User Experience Design
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HiveDesk Product & Marketing Team
User Experience Design
HiveDesk is a B2B SaaS product that tracks remote worker productivity by taking random automated screenshots of workers’ screens. It has a customer base in the hundreds and is managed by a small team in GlowTouch Technologies, a technology company based in Louisville, Kentucky. As a summer 2019 intern at GlowTouch, I had the opportunity to assist with the product marketing and management of HiveDesk. I was primarily responsible for implementing UI/UX design changes to their website.
The marketing team presented me with some data via Hotjar regarding the website's 1.7% CTR from the homepage to free trial page as well as the number of users who scrolled all the way down the homepage funnel. Given such low rates, I was tasked to increase them through UI changes.
I was also provided websites (1, 2, 3) containing information on the challenges and fears of companies who hire remote workers. Looking through these sources, a few common pain types stood out to me —
This is the old, original HiveDesk homepage:
I analyzed this version of the homepage and used various psychological and marketing techniques outlined by psychologist Nick Kolenda. A couple of factors immediately stuck out to me that could be changed: