Dec 2019 / Bonhill PLC / Product Design / UX Research

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The challenge

How might we improve the event experience & increase attendee engagement?

Result

We designed an app that gives attendees a 360-degree view of the event, helps them build connections, & provides them a platform to better engage during the event.

Company

Bonhill PLC

My Role

Product Designer

Duration

Dec 2018

Background

Bonhill Group PLC is UK's leading B2B media company. They conduct numerous live events every year but were receiving lots of complaints regarding the experience & engagement. Bonhill was feeling the pinch when it comes to grabbing (and holding) attendees’ attention. They wanted a solution to increase engagement and improve the event experience for their attendees.

My Responsibilities

Initial research, feature ideation, user testing, prototyping, and visual design

Problem Space

1. 91 percent of event professionals say increasing engagement in today’s hyper-connected world is one of their top priorities.
2. A whopping 90 percent of attendees with smartphones are using them for business purposes during events and meetings.
3. On average, attendees spend more than $1500 to attend an event. They’re losing time at work and with their family to come to your function. So, when they arrive on-site, they are motivated to hit the ground running and begin learning, networking, and influencing right away.
4. Event producers are reporting overwhelmingly positive results regarding mobile apps’ ability to boost ROI and enhance the attendee experience.

Approach to Solution

When this project started I conducted a number of interviews with both users and stakeholders to understand the current limitations from both a front and back-end perspective in order to design a holistic solution.

To identify the problems & needs of the users, I also created a survey with questions to discover how we can enhance the event experience for attendees. After interviewing & surveying a total of 45 people and analyzing their responses, I discovered three main needs:

1. Easy access to all the necessary information about the events
2. Network & build connections with other attendees
3. Better interaction & engagement during talks & workshops

User Goals

Access

Easy access to all the necessary information about the events

Network

Network & build connections with other attendees

Engage

Better interaction & engagement during talks & workshops

<aside> 🔥 Making it easy for attendees to take full advantage of the event is the biggest goal we wanted to achieve with the Attendee App

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