Dec 2019 / Bonhill PLC / Product Design / UX Research
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Bonhill Group PLC is UK's leading B2B media company. They conduct numerous live events every year but were receiving lots of complaints regarding the experience & engagement. Bonhill was feeling the pinch when it comes to grabbing (and holding) attendees’ attention. They wanted a solution to increase engagement and improve the event experience for their attendees.
Initial research, feature ideation, user testing, prototyping, and visual design
Approach to Solution
When this project started I conducted a number of interviews with both users and stakeholders to understand the current limitations from both a front and back-end perspective in order to design a holistic solution.
To identify the problems & needs of the users, I also created a survey with questions to discover how we can enhance the event experience for attendees. After interviewing & surveying a total of 45 people and analyzing their responses, I discovered three main needs:
<aside> 🔥 Making it easy for attendees to take full advantage of the event is the biggest goal we wanted to achieve with the Attendee App